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A person holding shopping bags. Canadian consumer spending remains strong ahead of the holidays.

By the Numbers: Canadian Consumer Spending Remains Strong Ahead of Holidays

Written by The Inspired Investor Team | Published on November 25, 2021

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Household spending was on strong footing moving into November due in part to easing pandemic concerns across Canada, according to the latest consumer spending tracking report from RBC Economics.

The latest numbers show overall spending continues to track above 2019 levels, supported by a pick up in travel and continued spending on dining out. And while Canadians spent less on home improvements, some of that spending appeared to shift to entertainment.

As we head into the holiday season and shoppers start their gift-buying early amid ongoing supply-chain shakeups and higher inflation rates, here are some key figures from the latest report highlighting where Canadians are putting their dollars.

20%: Current overall household spending is tracking roughly this much higher than 2019 levels as virus concerns ease.

27%: Canadians continued to eat out even as patio season ended. Hitting a recent high in November, spending on restaurants and eating out was up this much from 2019 pre-COVID levels.

~30%: While travel spending hit new highs at the end of October, spending in the sector remains roughly this much below 2019 levels.

70: Spending on hotels and other accommodation floated at or above pre-pandemic levels for this many days, uninterrupted, before dipping below pre-pandemic levels on the first day of fall on Sept. 22. It has stayed there since.

½: Growth in Canadian spending on home improvements has dropped off by roughly this much since it hit its highest level this year in late April.

56.3%: While home improvement spending decreased, spending on entertainment, arts and movies hit an all-year high on October 18, rising this much above pre-COVID levels.

1/3: The approximate share of 2021 Canadian grocery spending that went toward making purchases online, versus in-store. Online grocery spending remained elevated, even as virus restrictions eased.

Find the full RBC Consumer Spending Tracker report at rbc.com/economics.

RBC Direct Investing Inc., RBC Global Asset Management Inc. and Royal Bank of Canada are separate corporate entities which are affiliated. RBC Direct Investing Inc. is a wholly owned subsidiary of Royal Bank of Canada and is a Member of the Investment Industry Regulatory Organization of Canada and the Canadian Investor Protection Fund. Royal Bank of Canada and certain of its issuers are related to RBC Direct Investing Inc. RBC Direct Investing Inc. does not provide investment advice or recommendations regarding the purchase or sale of any securities. Investors are responsible for their own investment decisions. RBC Direct Investing is a business name used by RBC Direct Investing Inc. ® / ™ Trademark(s) of Royal Bank of Canada. RBC and Royal Bank are registered trademarks of Royal Bank of Canada. Used under licence. © Royal Bank of Canada 2021.

Any information, opinions or views provided in this document, including hyperlinks to the RBC Direct Investing Inc. website or the websites of its affiliates or third parties, are for your general information only, and are not intended to provide legal, investment, financial, accounting, tax or other professional advice. While information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Direct Investing Inc. or its affiliates. You should consult with your advisor before taking any action based upon the information contained in this document.

Furthermore, the products, services and securities referred to in this publication are only available in Canada and other jurisdictions where they may be legally offered for sale. If you are not currently resident of Canada, you should not access the information available on the RBC Direct Investing Inc. website.

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