Skip header Skip to main content
Illustration of "The Obama" power pose.

Strike a Power Pose: The Benefits May Surprise You

Written by Rita Silvan | Published on December 18, 2018

Investing Academy.  Knowledge Supports Success. Visit now.

Do you want to feel more confident, competent and successful? Well, you many not want to take this news sitting down. Harvard University psychologist Amy Cuddy has shown that how we hold our bodies — what she calls "postural feedback" — can influence our emotional states, behaviours and self-assessments.

Cuddy's original study also claimed that "power poses" could change our hormone levels by increasing testosterone and decreasing cortisol. However, these particular results haven't been successfully replicated.

In her book Presence, Cuddy describes five postures that mimic the body language of powerful people like world leaders and celebrities. These poses, she says, help micro-shift our mindsets to help us feel and perform better. They may even be more effective than simply telling ourselves how great we are to boost our confidence.

According to a 2018 study by researchers at the University of Toronto and Yale University, who surveyed 1,013 U.S. individuals on their investing beliefs and behaviours, 45 per cent of respondents were fearful of rare economic disasters and admitted that their anxiety was an extremely important factor in their participation in the stock market.

How can postural feedback help investors? Power poses activate what psychologists call the behavioural approach system, which increases our feelings of strength and decreases feelings of fear. All power poses expand our body space and for best results we're to hold the posture for two minutes. (Note: some postures may best done in private; you be the judge.)

Ready to strike a pose?

Here are some of the poses Cuddy characterized, although a few of the names were tacked on later based on famous examples that fit the bill.
 


The Performer:
 Channel the stagecraft of a Mick Jagger or a Beyoncé by throwing your hands in the air and widening your stance as you imagine receiving rousing applause. Perfect to practice in an empty elevator or even a bathroom stall before a big meeting.

The Loomer: This pose is named after former American president Lyndon B. Johnson, who at 6'4" hovered over most people. The stance involves leaning forward or over others to show interest as well as dominance. Sound like anyone you know?

Wonder Woman: Despite the name, this one's the perfect gender-neutral stance. Place your hands on your hips and your feet hip-width apart. It's the classic crime-fighter pose. Go get 'em!

The Obama: This one is tricky to execute and requires practice, Cuddy says. It's also context-dependent, like being in a pitch meeting or at The Oval Office. It involves resting your feet on the table while clasping your hands behind your head as you lean back.

Illustrations by Greg Stevenson.

RBC Direct Investing Inc. and Royal Bank of Canada are separate corporate entities which are affiliated. RBC Direct Investing Inc. is a wholly owned subsidiary of Royal Bank of Canada and is a Member of the Canadian Investment Regulatory Organization and the Canadian Investor Protection Fund. Royal Bank of Canada and certain of its issuers are related to RBC Direct Investing Inc. RBC Direct Investing Inc. does not provide investment advice or recommendations regarding the purchase or sale of any securities. Investors are responsible for their own investment decisions. RBC Direct Investing is a business name used by RBC Direct Investing Inc. ® / ™ Trademark(s) of Royal Bank of Canada. RBC and Royal Bank are registered trademarks of Royal Bank of Canada. Used under licence.

© Royal Bank of Canada 2024.

Any information, opinions or views provided in this document, including hyperlinks to the RBC Direct Investing Inc. website or the websites of its affiliates or third parties, are for your general information only, and are not intended to provide legal, investment, financial, accounting, tax or other professional advice. While information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Direct Investing Inc. or its affiliates. You should consult with your advisor before taking any action based upon the information contained in this document.

Furthermore, the products, services and securities referred to in this publication are only available in Canada and other jurisdictions where they may be legally offered for sale. Information available on the RBC Direct Investing website is intended for access by residents of Canada only, and should not be accessed from any jurisdiction outside Canada.

EXPLORE MORE
Two broccoli trees and a wooden stick figure sitting against one

Boring but Beautiful? Can “Boring” Stocks Help Balance Your Portfolio?

Beyond big buzzy stocks is a much wider world of sectors to invest in, including “boring” stocks

Illustration of a dollar sign hanging from ropes.

Emotions and Investing: Managing Your Portfolio Amid the Chaos

With all that’s going on, you may be feeling overwhelmed. It’s important to focus on your goals and filter out the noise

You Know More Than You Think

A guide to investing in stocks.
Find out more