How TiffInTech Sticks to Her Principles and Invests for the Long Term

In 2021, we chatted with Tiffany about how she sees networking as a powerful tool. We checked in with her again to see how her investment journey has evolved. Read on to learn about how Tiffany chooses to combine her tech experience and passion to stay engaged in the industry, focusing her investments in a space she follows closely.

Tiffany Janzen has built a name for herself by making technology more accessible. Known online as TiffInTech, she creates content that demystifies coding, the tech industry, and how to build a career. But beyond the tutorials and industry insights, there’s another side to her—investing.

While some new investors might focus on the latest trends, Tiffany takes a different approach. Her investment philosophy is rooted in patience, research and a commitment to understanding the fundamentals. It’s an outlook that helps her navigate volatility.

For the most part, Tiffany invests within tech, focusing on companies that she believes will shape the industry in the long term. Her goal? Long-term, sustainable growth rather than short-lived gains.

From investing newbie to confident portfolio builder

Tiffany started investing early—right after high school—but she’ll be the first to admit she had no idea what she was doing. “My parents didn’t teach me about investing, so I had to figure it out myself,” she recalls. “In university, I started small, just getting used to different platforms and talking to people who knew more than I did.”

That trial-and-error period was key. Investing felt intimidating at first, but Tiffany approached it like a skill to be learned, much like coding. She began looking beyond surface-level stock picks and dug into company histories, leadership teams and financial performance.

“Research is my best friend,” she says. “Trends emerge all the time, and when I hear buzz about a company, I check how long they’ve been around, who’s running them and what their stock history looks like.”

Tiffany follows this set of criteria when evaluating investments, focusing on factors that align with her personal strategy:

• Cash Flow – She considers a company’s ability to generate consistent revenue an important factor in assessing long-term stability.
• Longevity – Companies that have endured economic cycles and emerged resilient catch her attention.
• Reputation – Industry perception, including leadership strength, brand trust, and customer loyalty, plays a role in her evaluation.

“I’m at a point where I’d rather sit back and wait,” she says. “Maybe that means missing out on a big investment, but I’d rather see if a company can sustain itself before jumping in.”

Sticking to what works for you

When making an investment decision, Tiffany is patient and focuses on what makes sense for her.

“There’s so much information out there, and it’s easy to get overwhelmed,” she says. “Everyone has an opinion, but at the end of the day, you have to make decisions based on what works for you.”

Tiffany avoids trend-chasing, concentrates on staying level-headed, and filters advice carefully. “A stock that’s hot today might be forgotten tomorrow,” she says. She believes short-term market dips don’t define a company’s long-term potential — and she values independent research over market noise. “Not every stock tip is worth following,” she adds.

Investing for the future, not just the moment

Tiffany’s journey into investing proves that you don’t need expertise to get started—just curiosity, patience and a willingness to learn. For Tiffany, investing isn’t just about making money—it’s about understanding the industries that shape the future.

Tiffany’s investment approach reflects her own experience, balancing the risk and rewards of focusing on an industry she knows well. Every investor’s journey is unique, so it’s important to consider personal goals, risk tolerance, and time horizon when making decisions.